Marketing Materials

Download and use the materials below for your own marketing purposes.

Kickstart your business promotion by using these methods to engage and attract customers

• Make social media posts shareable across all media and use a hashtag

• Build a referral network with other businesses

• Create a customer loyalty program

• Offer free or reduced-cost samples or trials

• Solicit online reviews (reward customers for sharing)

• Use your surroundings—think sidewalk chalk, murals, and decorations

• Engage customers with photo, video, or caption contests

• Incentivize greater discounts for sharing or buying more)

• Build excitement by announcing offers early and often

• Remember client birthdays and anniversaries (and your business!)

• Host a customer appreciation day or open house

• Keep it simple and visual (in print and online) by avoiding long text

• Go old fashioned with flyers, posters, coupons, and handwritten cards